Revel Kitchen

Celebrating Real Food

Giving a local brand a healthy refresh.

Athlete Eats was a local specialty restaurant and catering company that specialized in, you guessed it, athletes. When they wanted to go mainstream, I helped them create a brand that would embrace the marathoners and all-stars that built their business, while bringing in people just looking to find joy in their daily meals. Introducing Revel Kitchen.

The research into refreshing this brand included talking to existing customers that included everyone from stay-at-home moms to NFL and MLB superstars. One common theme kept coming up - people want to find joy in, and feel good about, what they eat.

We learned that Revel’s grab n’ go business would be a hit from our research efforts. So we created fun, eye-catching coolers to be installed in every store.

Revel Kitchen

Giving a local brand a healthy refresh.

We learned that Revel’s grab n’ go business would be a hit from our research efforts. So we created fun, eye-catching coolers to be installed in every store.

Speaking of food on the go, the rebrand also included a new look and wrap for Revel’s popular food truck.

Packaging and a wide variety of launch and supporting materials were also developed.

Revel Kitchen

Giving a local brand a healthy refresh.

We learned that Revel’s grab n’ go business would be a hit from our research efforts. So we created fun, eye-catching coolers to be installed in every store.

Speaking of food on the go, the rebrand also included a new look and wrap for Revel’s popular food truck.

Packaging and a wide variety of launch and supporting materials were also developed.

The Express Scripts Lab

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