Developing a new line of travel gear for an icon.
Victorinox, the maker of Swiss Army Knives, carries a premium line of travel gear for tourists and adventurers across the globe. When they were launching their first hard-side case, I worked to develop a name and identity for this worldwide launch.
Launch Video
Our goal? Create a compelling launch video that showcases the features and benefits of our newest collection.
The challenge? Make one video work across 16 different languages.
An exercise in ecommerce.
During the launch of the Spectra collection, I learned to program and populate our new ecommerce site. This brought our travel gear to consumers virtually for the first time.
Let’s get technical
Technical fact sheets, like this one for Spectra’s sister collection Avolve, were an important component to our storefront communications. I worked closely with our product development team to create these pieces that provided both technical details and crucial features and benefits.
